Kerrang! has many puffs advertising the content of the
magazine all over the front cover which all are unique (fonts/colours/shapes). All the puffs encourage the reader to want to buy the magazine by advertising some of the content in the magazine. The headline of this issue has been placed next to the related photo (Billie Joe Armstrong) which has been placed in a easily noticeable position, overlaying part of the masthead. The photo also represents the type of magazine Kerrang! is by the electric guitar which stretches across the cover. The tone of this magazine is informal for reasons such as the many puffs and the strap line use exaggerated language and punctuation to help make it seem more exciting and interesting – “This is the best show out there!”, “Slipknot storm memory lane”, “Plus!” etc. and in one puff there is an example of slang abbreviations – “WTF?!” which also has exaggerated punctuation with both an exclamation mark and a question mark which is seen as informal. The magazine is definitely aimed at the younger audience such as teens and of course rock/metal/punk fans which is the type of music the magazine focuses on. The issue number and barcode is snuck in nicely down in the corner and doesn’t stand out and ruin the magazine.
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