Institutional Research

Bauer Media is a large and leading publishing company operating in 15 countries worldwide. H. Bauer has more than 80 media brands including the popular music magazines Kerrang! and Q. The way the company focuses on the target audiences for each magazine is precise and entertaining. Kerrang! magazine has a target audience of older teens/young adults and the company focuses on the audience's interests by using the type of language that young people are using more and more nowadays -informal and slang - which encourages the audience to read the magazine. I can't quite explain why but I feel that Kerrang! has a more male approach to it in the way it is presented. Q is a much more formal magazine aimed at the more mature adult but still the young adults. The tone is more informative and has a wider genre focus than Kerrang!.

Another publishing company which works for another popular music magazine is Future Publishing who's biggest music magazine success is Metal Hammer which is an adult-based, metal focused read. The reason I say it is adult-based is because of the content of the magazine since I have seen a lot of strong language while reading it and some of the photos are not suitable for young teens. Obviously the company Future Plc aim to simply interest the specific type of person interested in rough, informal information on heavy metal bands.